Last Modified: June 21, 2010
Article: HT4228
Summary
This article provides instructions on how to opt out of receiving interest-based ads from the iAd mobile advertising network.
Products Affected
iTunes Store, iPod touch (3rd generation), iPhone 3G, iPhone 3GS, iPod touch (2nd generation)
Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns. If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your iOS 4 mobile device:
Make sure you are using a mobile device running iOS 4 or later. If you receive an "Opt out not successful" message, please wait a few hours and try again.
A few things you should know:
- You may still see the same number of ads as before, but they may be less relevant because they will not be based on your interests.
- You may still see ads related to the content in an application or based on other non-personal information.
- If you use more than one Apple mobile device running iOS 4, you will have to opt out from each device individually.
- Opting out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.