To block ads or not to block ads on your mobile device? That's the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.
Two tests were carried out with ad blockers: one to measure how much loading times were improved and the second to study battery life.
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***** Moderator's Note *****
Some websites have already added feedback loops that detect ad-blocking, and they deny content to visitors who won't download the ads. As with spam prevention, this is another arms race.
Let the games begin.
Bill Horne Moderator