Putting Mobile Ad Blockers to the Test

To block ads or not to block ads on your mobile device? That's the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.

Two tests were carried out with ad blockers: one to measure how much loading times were improved and the second to study battery life.

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***** Moderator's Note *****

Some websites have already added feedback loops that detect ad-blocking, and they deny content to visitors who won't download the ads. As with spam prevention, this is another arms race.

Let the games begin.

Bill Horne Moderator

Reply to
Monty Solomon
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