By Olivia Solon
How Europe's 'breakthrough' privacy law takes on Facebook and Google
Europe's General Data Protection Regulation is forcing big changes at
tech's biggest firms - even if the US isn't likely to follow suit
Despite the political theatre of Mark Zuckerberg's congressional
interrogations last week, Facebook's business model isn't at any real
risk from regulators in the US. In Europe, however, the looming
General Data Protection Regulation will give people better privacy
protections and force companies including Facebook to make sweeping
changes to the way they collect data and consent from users - with
huge fines for those who don't comply.
"It's changing the balance of power from the giant digital marketing
companies to focus on the needs of individuals and democratic
society," said Jeffrey Chester, founder of the Center for Digital
Democracy. "That's an incredible breakthrough."
4 years ago