FTC To Hold Program On Protecting Kids From Stealth Advertising In Digital Media [telecom]

by Jeffrey A. Greenbaum

The Federal Trade Commission announced ...

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... that it plans to hold a virtual event to examine "how best to protect children from a growing array of manipulative marketing practices that make it difficult or impossible for children to distinguish ads from entertainment in digital media."

The event, which will be held on October 19, 2022, will look at practices such as "the rapidly growing 'kid influencer' marketplace in which the line between paid promotions and unsponsored videos is often blurred."

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Bill Horne
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