Program Digitizes and Unlocks the World's Video Media - Apr 24, 2006 09:00 AM (BusinessWire)
LAS VEGAS--(BUSINESS WIRE)--April 24, 2006--Leading online retailer Amazon.com, Inc. (NASDAQ:AMZN) and CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., today announced the introduction of the Media Gateway program, a worldwide initiative to digitize and sell previously unavailable video content on Amazon.com. At the heart of the Media Gateway program is the CustomFlix Future-Proof Archive(TM) service, a secure storage and reformatting platform designed to provide content owners the flexibility to repurpose content into multiple future digital formats. The Future-Proof Archive service currently supports DVD-Video, with additional formats to be announced.
The Media Gateway program enables content owners to unlock the hundreds of thousands of hours of content trapped in analog tape formats making it immediately available for sale as physical DVDs, and enabling the content for future inventory-free digital formats. For a limited time, CustomFlix will offer digitization and DVD authoring of qualified content with no up-front investment by the content provider. Amazon.com will then make this content available for sale to tens of millions of Amazon customers and CustomFlix will manufacture DVDs on demand as customers place orders.