Don't Skype Me: How Microsoft Turned Consumers Against a Beloved Brand
Since buying the internet phone service in 2011, Microsoft has signed up corporations like GE and alienated long-time Skypers.
By Dina Bass and Nate Lanxon
It's relatively easy these days to find critics of Skype, the popular online calling service that Microsoft acquired in 2011 for $8.5 billion. Former devotees routinely gripe on social media that the software has become too difficult to use. On the Apple App store and Google Play store, negative reviews of the smartphone app are piling up, citing everything from poor call quality to gluttonous battery demand.
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