Comcast ad campaign takes aim at T-Mobile FWA [telecom]

By Jeff Baumgartner

Comcast recently launched a TV ad and erected a dedicated website that takes aim at the capabilities and features of T-Mobile's 5G-powered home broadband service, charging that they come up short when compared to what's delivered via Comcast's wired broadband services.

In what's expected to be the first in a series of ads either targeting T-Mobile's service or perhaps the broader fixed wireless access (FWA) sector, Comcast's tongue-in-cheek "Vampires" ad features a family of four in a therapist's office lamenting the performance of T-Mobile's offering. They complain that their speeds degrade during high-usage times during the day, forcing them to access the service during the middle of the night.

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Bill Horne
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