Book Business Sees a Bonanza in a Forthcoming Biography
By JULIE BOSMAN October 6, 2011
It took only hours on Wednesday night for Walter Isaacson's forthcoming biography of Steve Jobs to shoot up the best-seller list on Amazon.com, eventually moving from No. 384 to the No. 1 spot. On Thursday morning, a book buyer at Powell's Books in Portland, Ore., quintupled its order of the book, to 500 copies. Simon & Schuster, the publisher, said it was accelerating the publication, moving the release date to Oct. 24 from Nov. 21.
And by the afternoon, the publishing industry was marveling at the potential of the book, simply titled "Steve Jobs," weeks before its release.
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