AT&T, Inc.'s Worst Business Segment in 2015 The company had one major area that faltered in an otherwise decent year.
AT&T (NYSE:T) had a fairly mediocre year, in that its stock price looks to finish 2015 in roughly the same place it began it.
That was partly due to increased competition in wireless and somewhat due to the industrywide struggle to fight off cord cutters in pay television. The company actually did quite well in the mobile-phone part of its business, adding subscribers even as T-Mobile and Sprint offered its customers lower prices.
AT&T did less well in pay television, where it lost customers (though not many) through the first three quarters of the year. That was to be expected, given that consumers, especially younger ones, have become more open to the idea of cutting the cord and dropping pay TV altogether.