AT&T Residential Rate Increases?

Just got several mailings re our AT&T residential service in Palo Alto/Stanford CA area announcing *big* rate increases on POTS service:

5% to 10% increases on package plans, up to 30% each on a long list of individual features (Caller ID, Call Waiting, etc. etc).

What's going on here? Response to more and more people shifting to VOIP is to _raise_ their POTS rates? (especially on automated features)

What's the agenda behind this?

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