![AT&T pulling all its ads on Christmas - except one [telecom]](https://forums.cabling-design.com/media/28467/conversions/603975b1a561c7.05296604-medium.jpg)
by Claire Groden
AT&T is pulling its usual TV and social ads for its mobile business on Dec. 24 and Christmas Day.
Instead, the telecommunications company will air just one, exclusive-to-Christmas ad that is a little more sensitive to parents' rancor toward texting during the holidays.
In the ad, a young girl is seen ignoring her family in favor of her phone while they decorate the house, cut down a tree and spend time together. But in the end, the girl's gift to her father comes with a voice-over: "This season, give the present of being present."
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