December 23, 2015 | By Colin Gibbs
Analyst: AT&T's postpaid phone losses to widen to 1.6M in 2016 as bundling strategy faces challenges
AT&T's plans to leverage the DirecTV acquisition will be tested in multiple ways
AT&T's (NYSE:T) plan to capitalize on its acquisition of DirecTV through a mobile video service and other integrated offerings may be more challenging than it appears, according to Walter Piecyk of BTIG Research.
In a research note to investors, Piecyk recognized clear opportunities for AT&T to leverage its new asset: DirecTV has 15 million customers who don't use AT&T for wireless services and 3 million who have access to U-verse but use another ISP. And AT&T's newfound status as the largest pay TV provider in the U.S. should provide leverage for the carrier to negotiate the best prices for content, particularly for OTT and mobile rights.