Earlier today, AT&T sent out a press release announcing a series of regional offers - free DirecTV Now for NYC residents, free home internet for Chicago customers, and the same iPhone X buy-one- get-one it's been offering nationwide to customers in LA.
Buried at the bottom of the release was something far more sig- nificant: changes to AT&T's unlimited plans, and a pricing change that actually makes its top-tier unlimited plan $10 a month cheaper. Normally, a price cut that significant is something to scream about, so why is AT&T trying to bury the news?
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