AT&T Loses Record 385,000 Traditional Pay-TV Subscribers in Q3, Posts Gains for DirecTV Now
AT&T's DirecTV and U-verse TV businesses were hammered in the third quarter of 2017, while the telco's over-the-top DirecTV Now service delivered its biggest quarterly increase since launching less than a year ago.
The company reported a record quarterly loss of 385,000 traditional pay-TV subs, which AT&T blamed on increased competition from other pay-TV operators and over-the-top services, as well as implementing stricter credit standards and "hurricane disruptions." That was partially offset by 296,000 net adds for the DirecTV Now service.