T-Mobile says it will not stop claiming its network is faster than Verizon's [telecom]

open original image

T-Mobile says it has new data to back up its claims

By by Nick Statt Oct 2, 2017, 3:33pm EDT

T-Mobile says it will continue to claim it has the country's fastest LTE network even after the National Advertising Division, a telecom industry watchdog group, "recommended" that it stop doing so in print, TV, and web advertisements. "NAD previously recognized third-party crowd-sourced data as a way to look at network performance, so we looked at the latest results, and verified what we already knew," said Janice V. Kapner, T-Mobile's senior vice president of corporate communications, in a statement given to The Verge. "T-Mobile is still the fastest LTE network and we'll continue to let consumers know that."

The dispute arose earlier this year as part of a T-Mobile ad campaign that insinuated that Verizon's network was older and slower, and that its service did not feature unlimited plans. Verizon then filed a complaint with the NAD, which is a self-regulatory body of the telecom industry designed to settle disputes, avoid litigation, and protect against unwanted government regulation.