Apple iOS 5 Review [telecom]

Apple iOS 5 Review

by Vivek Gowri, Andrew Cunningham, Saumitra Bhagwat & Brian Klug

The original iPhone was designed to address a significant user experience problem with smartphones of the day. The iPhone itself was just the delivery vehicle, what later became known as Apple's iOS was what made it all happen. At its launch in 2007 many lamented the significant loss of typical smartphone features with the very first iPhone. You couldn't multitask, there was no copy/paste support, you couldn't tether, you couldn't send pictures or video via MMS and there were no apps. Apple of 2007 was very much a Mac company that was gaining strength, looking to dabble in the smartphone world.

Despite its shortcomings, the original iPhone/iOS combination did enough things right to build a user base. With a solid foundation Apple did what all good companies do: iterate like crazy. We got annual iPhone and iOS updates, each year offering evolutionary but important improvements. A company that executes consistently may not be competitive on day 1, but after a couple years of progressive iteration it may be a different beast entirely.

That's where Apple finds itself today. No longer the timid newcomer in the smartphone market, Apple has turned iOS into a major player in the industry. Given its success in convincing iPod users to embrace Macs, it was inevitable that Apple would leverage a similar strategy in growing its iOS and Mac businesses. The latest release of iOS, version 5.0, announced in June of this year is as much about updating the phone/tablet platform as it is about beginning the next phase in Apple's expansion. iOS 5 isn't about liberating Apple from the PC, it's a step towards unifying the experience across Apple's product line. As it's still just an iOS revision, Apple needed another tool to bring about this level of change, which is why iOS 5 is accompanied by the public release of Apple's iCloud service.

A primary goal of iOS 5 and iCloud is to enable users to access their content across any Apple device without manual syncing. You should only have to worry about carrying the right device with you and not think about whether it'll have access to your contacts, email, files or if people can still reach you if it's all you're carrying. That's the theory at least.

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