I am posting here to get knowledgeable feedback. I have had a few friends hit by this the latest being ThinkPoint AV. I am Mac User so bear with me. Do this fake AV programs that appear to be web browser pop-ups triggered from compromised websites require the the naive Windwos computer user to have 'local admin' rights? TIA
Judging from what a quick search turned up, this particular malware installs itself into the user's profile. So, no, admin privileges are not required.
You can easily get rid of it, though, by killing the respective processes and renaming the user's profile directory as an admin user. Next time the user logs in a new profile is created. Afterwards you can selectively migrate files and settings from the old profile to the new profile. Make sure to copy files instead of moving them to avoid keeping old permissions and ownership.
The best way to avoid the pervasive scourge of rogue AV programs (and other nastiness) is to patch. Easy to say, harder to get people to do.
Secunia PSI makes a handy piece of software to run on a personal windows box to alert users to the perils of having out of date software on their machines. Free for personal use.