Watchdog Refers Verizon To FCC And FTC Over Broadband Ads [telecom]

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By Wendy Davis

An ad industry watchdog says it will refer Verizon to the Federal Communications Commission and Federal Trade Commission for refusing to participate in an investigation of ads touting broadband service.

The move by the National Advertising Division, a self-regulatory unit administered by the Better Business Bureau, stemmed from cable company Comcast's challenge to Verizon's ad boasts, including claims that "Only FiOS gives you equal upload and download speeds" and that FiOS is the "fastest" and "most reliable" Internet service.