Verizon is moving slowly to exploit consumer data for ads because it doesn't want to freak people out [telecom]

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By Mike Shields

Verizon's plan to challenge the digital duopoly - Facebook and Google

- in digital advertising is a slow mover, and that's on purpose, the company's outgoing media chief said on Wednesday.

The wireless giant wants to be sure it does not alienate its subscribers, she said as it seeks to get them to opt-in to being tracked, said Marni Walden at Business Insider's IGNITION conference in New York.