TW Cable CEO: Programmers Oppose Smaller Channel Bundles [telecom]

Aug 12, 2010 2 Replies
TW Cable CEO: Programmers Oppose Smaller Channel Bundles [telecom] open original image

| By Nat Worden Of DOW JONES NEWSWIRES | | NEW YORK (Dow Jones)--Time Warner Cable Inc. (TWC) Chief Executive | Glenn Britt is advocating for the cable industry to offer smaller | channel bundles at lower prices to customers as the cost of | programming rises and the U.S. economy struggles, but he says | television networks oppose the idea. | | "We raise the issue in our all our negotiations with programmers, | but across the board, they're opposed to the idea," Britt said in | an interview with Dow Jones Newswires. | | Britt said he isn't calling for a la carte pricing, which would | allow customers to tailor their own channel lineup and pay for | just the networks they want. He said such a scheme wouldn't work | in favor of consumers, but he acknowledged that less affluent | consumers want lower-priced, smaller channel offerings.



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Obtelecom: None. However, this subject has been discussed here many times before, so I trust that Bill will accept it as the latest round in an old thread.



Comment: As many of you know, I'm a retired cable guy so I'm familiar with this issue. But I'm certainly not here to defend the programmers



-- I was always on the other side of the table. Virtually every license agreement I ever saw either required carriage on the basic tier, or specified a substantially higher fee for carriage on any other tier. See my blog at

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Neal McLain



In article , Neal McLain quotes a Dow Jones article reporting a statement by the CEO of Time Warner Cable:

I'm really curious about this (oft-repeated) claim, and where I can find some actual evidence to support it. Currently on my TiVo, I have about 170 of the 200-odd channels I receive programmed out. (Of course, if I had a Comcast box instead of a TiVo, I couldn't do that!) Yet, because of tiering, I still have to pay about $80 a month. How much would 30 channels actually cost? (My only previous reason for opposing mandatory a-la-carte has now been eliminated by cablecos encrypting all of the basic tier.) What if I were permitted to turn down broadcast-basic channels that I don't watch but which demand high retrans-consent fees?

Clearly the elimination of hidden cross-subsidies would drive some specialty channels with minuscule audiences and poor business models out of business entirely. Would this be a bad thing? Perhaps, if the half-dozen or so program providers[1] were actually forced to compete with each other, the result might actually lower consumers' costs -- and it might be the only way for the cable ecosystem to compete effectively with independent program producers bypassing their distribution channels entirely. (I know several people who subscribe to data but not video service, and get all of their video entertainment from Netflix.)

-GAWollman

[1] Time Warner, NBC Universal, News Corp., Liberty Media, Viacom, Discovery Communications, Disney... anyone else who counts?

Did you read the blog that I cited at the end of my post? I addressed this question indirectly by explaining the impact that mandatory a-la-carte would have on the production budgets of non-broadcast advertising-supported programmers. Whether or not such an impact would or would not "work in favor of consumers" is debatable, but it's nonetheless real.

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> Currently on my TiVo, I have about 170 of the 200-odd channels I > receive programmed out. ... Yet, because of tiering, I still > have to pay about $80 a month. How much would 30 channels > actually cost?

Based solely on license fees, somewhere between zero and $30/month. But, as I noted in my blog post, the cost of delivering those 30 channels to your TiVo is substantial. Furthermore, delivery costs are largely independent of the number of channels. The incremental cost of delivering 200 channels is small compared to the cost of delivering the first 30 channels.

By "broadcast", do you really mean broadcast signals, as in secondary retransmission of the signals of licensed broadcast stations? Or are using the word as generic term for all programming you receive from your CATV company?

If the former, note that, under federal law, CATVs must carry most local broadcast stations on the basic tier (the "must-carry" rule). Under certain conditions, federal law also allows broadcast stations to demand cash payments, or other forms of compensation (the "retransmission consent" rules). Either way, the CATV company is required by law to deliver most broadcast signals to your TiVo, and station licensees are authorized to charge whatever the market will bear. (I use "most" because some LPTV stations do not have mandatory carriage rights.)

That said, I sometimes ask the same question. I'd love to find out how many subscribers would pay $1.00/month for, say, Univision.

"Minuscule audience" doesn't necessarily equate to "poor business model." Three of my favorite Dish network services are C-SPAN, RFD-TV (for "Trains and Locomotives") and Metropolitan Opera Radio. All three are non-profits. Their audiences may be minuscule, but I don't think you can accuse them of being poor business models. Losing them would be "a bad thing" for me.

If you cut the revenue earned of a program provider by, say, 50%, does it curtail its production budget by 50%? Or does raise its wholesale price by 50% to compensate for lost revenue?

How may independent program producers offer their products over the internet for free?

What's the monthly rate for an internet connection capable of carrying an HDTV signal?

Hey, if you're happy with Netflix, nobody is going to object.

CJR has a comprehensive compilation at

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Neal McLain

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