By Adam Levy
Verizon's loyal customers may not be so loyal if they can try another network risk-free.
Verizon (VZ 0.85%) has, by far, the most loyal customers among the big three wireless carriers, but that could soon change.
Research compiled by Evercore ISI analysts found Verizon's net loyalty intent remains significantly elevated over rivals T-Mobile (TMUS
1.60%) and AT&T (T 1.10%). Net loyalty intent measures the difference in the percentage of customers planning to leave a carrier versus those planning to stay. Verizon's customers remain loyal even after it pushed through a price increase last summer, and its network advantage has disappeared in the 5G era.
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