The Value of Privacy
Technology Review June 2012
Internet advertising is the global $70 billion business that powers services like Google and Facebook. This business is built on data about you, and ads that track and target your behavior online are its technological cutting edge. But has tracking gone too far? Web innovations are coming under attack as regulators, courts, and even some competitors push for more consumer control. In this report we look at the business models, beliefs, and technologies that are determining the value of privacy.
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