A Senator Raises Privacy Questions About Cross-Device Tracking
By CLAIRE CAIN MILLER OCTOBER 10, 2013
A lawmaker has asked the Federal Trade Commission to investigate online ad companies that track consumers across devices, like showing them ads on their phones based on Web sites they visit on a computer.
The letter, sent on Thursday by Senator Edward J. Markey, Democrat of Massachusetts, to Edith Ramirez, the commission's chairwoman, cited a New York Times article that ran on Sunday detailing the new ways that mobile advertisers are tracking consumers, including across devices.
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The letter, sent by a new member in the world's most exclusive club, will be filed and forgotten in less time than it takes for me to type this sentence. The Senator is fishing for free online ink, and I'd like to see how many letters he sends to the FTC asking them to find out which companies are violating the DNC list.
Bill Horne Moderator