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T-Mobile US CEO John Legere continues aggressive marketing against rival carriers
by Sean Kinney RCR Wireless
T-Mobile US, led by colorful CEO John Legere, has pulled no punches in calling out rival carriers as part of its well-received (by customers) "un-carrier" ad campaign.
The latest calls out Sprint for not being able to retain customers, and goes after Verizon Wireless' recently launched streaming video service Go90. The T-Mobile US holiday greeting doesn't name-check AT&T like it does the other two carriers.
Legere, clad in magenta, takes a stage, picks up a baton, then begins to conduct a choir. Here's a sample of the lyrics, set to the tune of the holiday classic "Jingle Bells."
"Sprint like hell, Sprint like hell, they copy all the way. Their rates could not get low enough for anyone to stay - hey! Jingle bells, Verizon smells, Go90 laid an egg. ..."