by David Lazarus
> This raises a pair of troubling questions: Is TiVo, which
> revolutionized TV viewing with its digital video recording technology,
> now watching what people watch? And is it selling that sensitive info
> to advertisers and others?
I believe this was always in thier business plan, and publicly admitted by TiVo from day one. They have said they are gathering aggragate data, not personally identifiable. They have certainly always *claimed* to not be gathering subscriber specific info.
In other words, they can say 60% of their users skip the latest Ford commercial (or whatever) but not if Joe Blow of 123 Street Rd. was one of those skippers. I believe last year TiVo revealed that some percentage of their users were replaying the commercials during the Superbowl, and which commercials were most replayed.
Bill Ranck Blacksburg, Va.