Phone-Wielding Shoppers Strike Fear Into Retailers [telecom]


Phone-Wielding Shoppers Strike Fear Into Retailers


Tri Tang, a 25-year-old marketer, walked into a Best Buy Co. store in Sunnyvale, Calif., this past weekend and spotted the perfect gift for his girlfriend.

Last year, he might have just dropped the $184.85 Garmin global positioning system into his cart. This time, he took out his Android phone and typed the model number into an app that instantly compared the Best Buy price to those of other retailers. He found that he could get the same item on Inc.'s website for only $106.75, no shipping, no tax.

Mr. Tang bought the Garmin from Amazon right on the spot.

"It's so useful," Mr. Tang says of his new shopping companion, a price comparison app called TheFind. He says he relies on it "to make sure I am getting the best price."

Mr. Tang's smartphone reckoning represents a revolution in retailing-what Wal-Mart Stores Inc. Chief Executive Mike Duke has dubbed a "new era of price transparency"-and its arrival is threatening to upend the business models of the biggest store chains in America.

Until recently, retailers could reasonably assume that if they just lured shoppers to stores with enticing specials, the customers could be coaxed into buying more profitable stuff, too.

Now, marketers must contend with shoppers who can use their smartphones inside stores to check whether the specials are really so special, and if the rest of the merchandise is reasonably priced.


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Reply to
Monty Solomon
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And we now await retailers to start lobbying law makers to be allowed to use mobile jamming devices in-store to protect their sales.....

Reply to
David Clayton

Until such time as someone throws a coronary and nobody can call for help.

Reply to

Then you can use the "approved" in-house phone (for a small fee, of course...)

Reply to
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