Here's Why Verizon's "Better Matters" Ad Is Not Telling the Whole Story [telecom]

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The company does have the best network just not by the margin it's suggesting in its latest commercial.

It's possible to tell the truth while also being misleading.

For example it's true to say that one of my close relatives had a hall of fame career in a popular sport. That however sounds better than the reality because it was my grandmother and it's for candlepin bowling as an organizer not for her bowling prowess. So, everything in the first sentence is true, but it's really only a piece of the story.