Even the nine-year-old son of AT&T's top ad exec knows TV advertising is broken [telecom]

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Bill Horne 7 years ago

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By Lucy Handley

As the fight between television companies and digital platforms for ad dollars continues, one of the titans of the media industry is under pressure to reinvent advertising.

Brian Lesser, CEO of AT&T's advertising and analytics unit, was hired from WPP to make the ad experience better for viewers.

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