Disney Uses iPods For Ads / The Media Giant and Clear Channel

The media giant and Clear Channel deliver promotional videos to the video iPod.

Walt Disney studios and media conglomerate Clear Channel said Monday they're starting to advertise movies and other content over video-enabled portable players like the iPod, marking a growing trend of using the Internet for promotional purposes.

Media giant Disney and Clear Channel, which owns 1,200 radio stations in the United States, will become the first major media companies to deliver their promotional videos to the new iPods. Disney plans to offer full-screen, theater-quality video content from its upcoming release of fantasy film The Chronicles of Narnia directly to PCs and video-enabled iPods.

Viewers will be able to download and transfer trailers, clips, interviews, and other film content to their PCs and their iPods from the Internet channel on the film's official website.

Disney has already gotten into selling video content online with a partnership with Apple that allows viewers to buy clips of shows like Desperate Housewives produced by Disney-owned network ABC at Apple's iTunes Music Store (see Apple Up 9% After Video iPod).

Video is the latest medium for content owners to advertise their wares. Its growing popularity appears to be evident in Apple's launch of video on its iTunes last month with 1 million clips sold in the first 20 days of its launch (See Apple: 1M Videos in 20 Days).

Spending on online video advertising is expected to triple in the next two years, rising to about $640 million, according to research firm eMarketer. By 2010, it could hit $1.5 billion.

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Monty Solomon
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