Cingular Wireless Customers Help Make Television History

Cingular Customers to Determine the Plotline of an Upcoming Episode of One Tree Hill through Quickreach, Powered by Air2Web

LAS VEGAS, April 5 /PRNewswire/ -- Cingular Wireless, the nation's largest carrier, today announced it is allowing viewers of the hit show on The WB, One Tree Hill, to send SMS votes that will determine the plotline of an upcoming episode.

The One Tree Hill wireless program runs on Cingular's Quickreach(SM), the carrier's offering for reaching mobile consumers with wireless marketing and entertainment initiatives. Air2Web, the leading developer of mobile messaging and marketing applications for carriers and enterprises, created and manages the Quickreach platform and develops applications, such as the One Tree Hill voting campaign, for Cingular clients.

Using their mobile phones and smart devices, One Tree Hill viewers will be able to send text message responses to network-initiated questions. Fans will submit their text message response and wait to see the outcome on the following week's episode. In addition to voting on an upcoming show scenario, One Tree Hill fans can also access music downloads and graphics, as well as engage in polls and trivia via Quickreach.

Cingular introduced Quickreach in 2003 as a way for its customers to quickly and easily extend their reach to a mobile market. Quickreach, which is a customized version of Air2Web's Campaign Manager Application, was originally used for campaigns like NCAA basketball and the Charlie's Angels Full Throttle movie premier.


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Monty Solomon
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