Chinese Phone Maker Bets Big With a Premium Price [telecom]

Nov 21, 2017 0 Replies
Chinese Phone Maker Bets Big With a Premium Price [telecom] open original image

Huawei Technologies wants to banish from consumers' minds the idea that Chinese brands can produce only cheap knockoffs.



By Raymond Zhong



SHENZHEN, China - The phone takes dazzling photos and sports advanced artificial intelligence. Its display stretches gloriously from edge to edge. And at nearly $1,000, it pushes into eye-watering territory on price.



But the Mate 10 Pro isn't the latest high-end offering from Samsung or Apple. It comes from China - a country that, for all its growing sophistication in technology, has yet to produce a name like Lexus, Canon or Samsung that consumers around the globe associate with premium quality at premium prices.



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