by Matt Asay
CenturyLink is trying to make itself out as a developer darling to compete with AWS, but this is almost certainly the wrong approach.
No one has yet managed to unseat Amazon Web Services (AWS) from its lofty cloud perch. Fortunately for CenturyLink, it may not need to try.
As reported by Bloomberg, CenturyLink is circling Rackspace to add the service-centric cloud provider to its portfolio of cloud services, including Savvis, AppFog, andTier3. With competition for cloud-centric developers fierce, it's unlikely that CenturyLink will make much of a mark with Global 2000 companies interested in moving data center workloads to the public cloud.
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