Campaigns may have lost their most effective - and annoying - outreach tool [telecom]

Texting voters just got harder, right before the midterms.

By Rachel M. Cohen - Jul 19, 2022

Text messaging - with their markedly high "open rates" - is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their landlines.

But as part of a broader effort to crack down on the fast-growing problem of spam calls and texts, mobile carriers like AT&T, T-Mobile, and Verizon have been rolling out a new policy that affects any business, nonprofit, union, or campaign that intends to send at least

3,000 messages per day.

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Bill Horne
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