AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom]

Bill Horne · 2022-09-16T12:33:14+00:00

By Raymond Hicks AT&T (T) CEO John Stankey has a message to rival T-Mobile: Cut the nonsense when advertising to seniors."They issued some statements and went out into the market with some communications that were inaccurate and not true," Stankey told Yahoo Finance Live at the Goldman Sachs Communacopia + Technology Conference this week.T-Mobile - long seen as a clever marketer of its wireless brand - recently launched a campaign dubbed "Verizon and AT&T Ban Senior Discounts." The marketing stunt claims that "92% of seniors in the U.S. can't get a wireless discount from Verizon or AT&T because they don't live in Florida."

Sep 16, 2022 Last reply: 3 years ago 1 Replies

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[Hi Bill ... If you include this in the digest, please remove my last name & email address. Thx.]

Excuse me if I fail to shed a tear for AT&T. This being the company that gloated about living rent free in their competitors heads when everyone complained about their marketing of 4G LTE as 5G.

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AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom]

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