Amazon Sets Its Sights on the $88 Billion Online Ad Market [telecom]

Sep 03, 2018 0 Replies
Amazon Sets Its Sights on the $88 Billion Online Ad Market [telecom] open original image

By Julie Creswell



Verizon doesn't sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise on Amazon.



On Black Friday last year, when millions of online shoppers took to Amazon in search of deals, a Verizon ad for a Google Pixel 2 phone - buy one and get a second one half off - could be seen blazing across Amazon's home page. And on July 16, what Amazon calls Prime Day, an event with special deals for its Prime customers, Verizon again ran a variety of ads and special offers for Amazon shoppers, like a mix-and-match unlimited service plan.



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