MPAA CacheLogic Announcement

Greetings -- I believe you will find the following press release from the MPAA to be very intriguing indeed.

Just to clarify, I am not representing the MPAA, but am distributing this w ith their approval to the media and analyst friends of CacheLogic. If you wish to contact the MPAA and/or CacheLogic for their perspective on this an nouncement, please do contact me directly and I'll be happy to facilitate t his for you

cheers, JH


March 17, 2006


Six Tech Companies to Demonstrate Content Distribution and Filtering Techn ology

Los Angeles -- Beginning on Tuesday, March 21 in Las Vegas, the Motion Pic ture Association of America, Inc (MPAA) will host a technology booth at Te lecomNEXT, featuring several companies who will display some of the latest online distribution platforms and filtering tools which could assist the te lecommunications industry and play an important role in the emerging legitimate digital content distribution markets. This is the first time that the MPAA has had a presence at this event which is important in bringing busine ss and technology of communications and entertainment together.

Representatives from Audible Magic, BitTorrent Inc, CacheLogic, Peer Impact, Red Swoosh and Thomson Content Security will be on hand to demonstrate methods their companies have developed to facilitate legal online movie distribution and to protect copyrights in a digital environment.

"TelecomNEXT is a significant event for companies who want to see some of the latest in business and technology of communications and entertainment," said MPAA Chairman and CEO Dan Glickman. "We are excited about being included in TelecomNEXT and feel honored to host these fine companies who are representative of all those working on more ways to legally bring our movies to consumers and developing innovative solutions for protecting copyrights. By giving these innovators an opportunity to demonstrate their advances, we hope to encourage them and others to continue their important work."

As part of the MPAA=92s core mission, it seeks to provide leadership for it s companies in the digital media transition. MPAA has been working on iden tifying tools that can facilitate the legal online distribution of digital content. MPAA does not endorse any particular technologies but is proud to spotlight the following six companies that will be present at the MPAA boo th as examples of these types of tools. Those companies have provided the following descriptions of their services:

  • Audible Magic provides content management and anti-piracy services to the media and entertainment industries, as well as governmental and educational institutions.

The company's offerings utilize patented digital fingerprinting technologies and an extensive reference database of copyrighted content. Its digital technology is designed to monitor, track, manage, and in some cases filter copyrighted multimedia content in all of its forms, including radio and TV analog broadcasts, Internet and satellite streams, physical media files, as well as P2P and private network file transfers. Audible Magic has agreements with UMG (Universal Music Group), Sony Music, and is negotiating with many of the studios.

  • BitTorrent Inc is the developer of the world's leading open-source f ile-sharing protocol by the same name, specifically created to overcome the obstacles of transferring large files over the Internet=2E BitTorrent Inc has completed a deal to filter illegal MPAA content out of its website and is negotiating content distribution deals with the studios=2E BitTorrent Inc recently announced a deal with the UK=92s largest cable company to launch a technical trial to evaluate ultra high-speed, legal video downloads in t he UK=2E The trial download service will feature a large variety of licensed video content including popular movies, music videos and television programs.

  • CacheLogic provides a suite of complementary products that deliver tr affic management and network intelligence solutions to the Internet Service Provider (ISP) and telecommunications sectors. CacheLogic's core products provide carrier-grade solutions that enable ISPs to achieve considerable co st savings through the intelligent management of Peer-to-Peer (P2P) traffic across their networks=2E CacheLogic's technology can be configured to acce lerate the delivery of legitimate P2P content and dramatically reduce downl oad times, which enables ISPs to make an important contribution to the valu e chain of this revolutionary delivery mechanism.

  • Peer Impact is a new online digital content distribution network that provides legal peer-to-peer file sharing services for its members. Its technology offers a secure online space to purchase and share movies, music an d video games while ensuring content owners and propriety rights holders al ike are paid appropriately Peer Impact has a deal with NBC Universal and is in discussions with other studios.
  • Red Swoosh, Inc=2E offers P2P content delivery services for high-perfor mance, low-cost distribution of media over the Internet=2E By securely and sa fely utilizing private P2P Grids, Red Swoosh customers are able to achieve unlimited video delivery at a fixed cost while significantly increasing the performance of their streaming media and downloads=2E With the deployment o f Red Swoosh=92s innovative services, content providers have saved millions of dollars in infrastructure costs while vastly improving the economic via bility of their online initiatives=2E Red Swoosh distributes content for man y of the world's largest media companies and hundreds of smaller content owners on the Net.
  • Thomson Content Security provides solutions to the media and entertai nment industries, comprehensively addressing the need to mitigate the risk of illegal content redistribution=2E Thomson offers advanced solutions to pro tect digital rights, build secure content delivery networks and fight again st content piracy. The Group makes its security technologies available via a combination of off-the-shelf products for the movie, broadcast and teleco m industries, and OEM licensing.

About TelecomNEXT

TelecomNEXT is the only place where the business and technology of communic ations and entertainment meet. Recognizing the dramatic changes in today's integrated communications market, the TelecomNEXT exhibit floor and co nference program fully reflect the industry's continuing evolution and will bring together the most dynamic, talented and innovative players of the digital age.

About the MPAA

The Motion Picture Association of America (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, Its members include: Buena Vista Pictures Distribution; Metro-Goldwyn-Mayer Studios Inc; Paramount Pictures Corporation; Sony Pictures Entertainment Inc; Twentieth Century Fox Film Corporation; Universal City Studios, LLP; and Warner Bros Entertainment Inc.


For more information, contact: MPAA Los Angeles Kori Bernards (818) 995-6600

MPAA Washington, D=2EC=2E John Feehery or Gayle Osterberg (202) 293-1966

Jonathan Hirshon - Principal, Horizon Communications Vox - 408-969-4888 US Mobile - 408-393-4900 Euro Mobile (only when traveling) - (+44)(0)7791 156425 GnuPG Fingerprint - 6E0A C579 5AE7 B006 DEE3 B658 F63F 74C3 7393 B433 Automatically add my vCard into Outlook (etc) at

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