IEC's Broadband Forum 2005 Hosts Cutting-Edge Triple-Play Session

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FOR IMMEDIATE RELEASE

Contact: Lisa Reyes
Phone: 1+312+559+3325
E-Mail: mailto:lreyes@iec.org

IEC's BROADBAND FORUM EUROPE 2005 HOSTS CUTTING-EDGE TRIPLE-PLAY SESSION

Executive Telecom Providers Share Unique Perspectives for Controlling
Operations Costs throughout Life Cycle of Triple-Play Service Bundles

CHICAGO September 7, 2005 The International Engineering Consortium
(IEC) hosts an unprecedented Future of the Triple Play,
industry overview session led by top-level information industry
executives who will address challenges and share solutions on
broadband convergence at Broadband World Forum Europe, 3 October
in Madrid, Spain.

This distinct industry overview session provides a comprehensive
outlook, bringing together principal leaders from a software provider,
a systems provider, two service providers, and a prominent industry
analyst to one session.

Led by Chairperson Alan Mottram, president, Fixed Solutions division,
Alacatel, panelists include Phil Corman, director, Worldwide Partner
Development, Microsoft TV; Massimo Intorella, vice president,
Strategic Marketing, Telecom Italia Wireline; Paul Berriman, head of
Strategic Market Development, PCCW; and Stphane Tral, managing
director, 10th Street Advisors.

As Mr. Mottram noted the excitement of triple play as the hottest
topic in the industry, he commented, "Everyone wants us to get
everything done yesterday. We are going really fast, but must also be
careful to get it right" [Triple play's] impact will be
significant, even revolutionary.

Mr. Mottram added that the session provides a unique opportunity
to hear different perspectives on the future of triple play.

Granting information on a new approach that builds management
intelligence and automation directly into triple-play services, the
session affords valuable education to telecom professionals worldwide
trying to understand the new management paradigm.

Mr. Corman commented, "Microsoft believes that Internet Protocol (IP)
technology is the future of triple-play and quadruple-play
services. Attendees will learn how to deliver next-generation digital
TV services over their managed, broadband IP networks, and how to
extend this value by connecting them to compatible devices and
services."

The IEC's Broadband World Forum Europe
http://www.iec.org/events/2005/bbwf/ , unparallel to any other
communications event, expects to host more than 80 exhibitors, more
than 3,000 attendees, and present more than 160 sessions over four
days at the Palacio Municipal de Congresos de Madrid. The two-day
WiMAX Global ComForum also takes place at the event, addressing
technology and business challenges associated with WiMAX wireless
broadband networks. Encouraging professionals to learn and share
information, both events fulfill the IEC's commitment to catalyzing
positive change in technology, business, and academia.


Contact: Lisa Reyes
Phone: 1+312+559+3325
E-Mail: lreyes@iec.org



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