Lots of people will be arguing today that this was inevitable, but the news comes faster than expected. Google CEO Eric Schmidt is no longer going to sit on Apple?s Board of Directors, nearly 3 years after accepting a seat.
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ALSO: "Why Schmidt Had To Go"
What happens when the enemy of your enemy is no longer your friend? You cast him out, as Steve Jobs seems to have done to Google CEO Eric Schmidt, who today resigned his seat from Apple's board. An alliance which began with a mutual distrust of Microsoft is now under strain because of a mutual distrust of each other. Google is not so much the enemy of Microsoft as it is the enemy of the old model of device-centric computing which both Microsoft and Apple represent.
The announcement comes on the heels of an FCC investigation into Apple's iPhone App Store that was announced on Friday evening. The subject of that investigation is nominally the rejection of a Google app, Google Voice, from the App Store, but it is really an investigation into the closed and arbitrary nature of how apps get approved for the iPhone.
In other words, Google brought down the disapproving scrutiny of the FCC onto Apple on Friday night, and on Monday morning Schmidt resigned. It is difficult not to make a connection between these two events.
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If nothing else, last Friday's letters from the FCC was a wake-up call to Apple that Google stands on the opposite side of the fence when it comes to the evolution of the mobile Web. Google wants the mobile Web to be as open as the Internet. It's entire mobile strategy is predicated on open access for all apps, devices, and services because that creates a larger, more vibrant, and more searchable mobile Web.
Apple is not about being open. It never has been. Every app on the iPhone (all 50,000 of them) must be approved individually, for instance. This difference in approach wasn't a problem until Google started to have mobile aspirations of its own. Asked to choose between furthering Apple's mobile agenda or Google's, Schmidt must choose Google's. It is his fiduciary duty. That conflict is only going to grow. And that is perhaps why Jobs says his "effectiveness as an Apple Board member will be significantly diminished."
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