Need Insights On Designing A Video Conferencing System

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I'd appreciate any insights on resources (e.g. website links...or detailed real life personal example/description) for designing a video conferencing system from scratch. Starting with a "blank sheet of paper".

Such as.....

- system layout

- necessary equipment (include source/make/vendor/function etc.)

- design parameters (scale, performance, capability, limitations)

- estimated costs

- bandwidth requirements

- anything else to consider from a technical standpoint (not facility)

I'd like 2 "examples". One for a small to medium size business....and one for a corporate network.

This will be used for a follow up to this article:

Thanks!

God Bless, Michael Lemm FreedomFire Communications "Helping YOUR Business....DO Business"