By Eric Auchard
Yahoo Inc., the world's largest Internet media company, and Motorola Inc., the second-biggest maker of mobile phones, said late on Wednesday that Motorola will embed Yahoo services on tens of millions of phones.
The new multi-year deal calls for new mid-priced and high-end Motorola phones to run an integrated set of services known as Yahoo Go for Mobile
"We are looking at a broad range of phones," Bruce Stewart, vice president of business development for Yahoo's Connected Life's business unit, said in a phone interview.
He declined to disclose names of the specific Motorola models involved.
Yahoo's deal with Motorola is the second agreement with a major handset maker to use the Yahoo Go platform -- a software system it introduced earlier this year designed to make Yahoo services as easy to use on mobile phones and TVs as they have become on computers.
In January, Yahoo announced a deal with Finland's Nokia, the world's largest mobile handset maker, to begin installing Yahoo Go on millions of Nokia phones worldwide.
The new deal builds on an existing partnership signed last July between the two companies in which Motorola has installed a version of Yahoo Mail locally on certain Motorola phones, enabling connection to Yahoo e-mail by the press of a button.
The Nokia-Yahoo deal covers certain mid-priced and high-end phones in Nokia's Series 60 and "N" class multimedia phone categories, a Yahoo spokeswoman said.
A single Yahoo Go Nokia model went on sale in the United States through wireless service provider Cingular in February. Five to 10 such Nokia models are available in several European and Asian markets now, Stewart said.
As part of the latest deal, Motorola will pre-load and prominently feature Yahoo Go for Mobile on handsets it sells, worldwide, starting in the first half of 2007.
The new ties between Internet companies and hardware makers promise to give consumers quicker access to personal Internet information than is possible on most current phones. Existing phone models require users to make several clicks and wait for a period of time before the phones can connect to the Web.
Yahoo initiated its partnership with Nokia in March 2004 and first signed up Motorola as a partner in July 2005.
Yahoo rival Google Inc. is racing to win similar positioning for its Web services through deals with handset makers and mobile carriers.
Copyright 2006 Reuters Limited.
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