SK Telecom Offers New Cell Phone Internet Service

SK Telecom offers new cell phone Internet service The Mobile Internet, April, 2005

SK Telecom Co, South Korea's biggest mobile phone operator, said Wednesday it has launched a new version of cell phone Internet service as part of its efforts to find a new growth area in the nation's saturated market.

The new wireless Internet service, which is based on an interactive user interface in the mobile phone's window, include a personalized digital character, short text messaging and personalized programs that let users to know about 10 kinds of information such as news, weather, television programs and movies, SK Telecom said. The new service allows users to talk to or manage their personalized digital characters on the handset screens.

"As the mobile phone use environment becomes more sophisticated and diversified, customers increasingly want to quickly and accurately find needed information via mobile phones," said Yoon Song-yee, senior vice president of SK Telecom.

The new service requires customers to buy new handsets and pay additional fees, with a monthly subscription charge of 1,200 won. So far, three such handsets made by LG Electronics Inc. and Samsung Electronics Co. are available on the market, SK Telecom said.

SK Telecom is trying to persuade customers to spend more on wireless Internet to diversify its revenue sources. SK Telecom controls more than half of South Korea's mobile market with 19 million subscribers. Around 39 million people, or 78 percent of the country's population, subscribe to mobile phone services in South Korea as of the end of March.

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