Wireless Gets Good Reception November 09, 2007: 08:05 PM EST
Nov. 12, 2007 (Investor's Business Daily delivered by Newstex) -- Forget everything you know about the cellular phone market. As the recent arrival of Apple and Google suggest, everything is about to change.
Apple awed the already-hot market in January when it announced the iPhone, a sleek touch-screen handset that plays music, scrolls pictures, surfs the Web and -- lest users forget -- makes phone calls. Analysts say the device is boosting demand for premium smart phones, which account for just 10% of cell phone unit sales now.
Google's entry into wireless last week failed to spark the intense hype of the iPhone, but its impact could be even bigger, analysts say. Rather than unveil a Google phone as many expected, Google unwrapped a wide-reaching software initiative that aims to make cell phones much more powerful and easy to use -- and perhaps loosen carriers' grip on consumers.
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