Generally speaking, it's a good time to be a cell phone user in the U.S. Thanks in large part to T-Mobile's big Un-Carrier push, which kicked off in earnest in early 2013, the domestic cellular industry has gotten a lot more competitive recently as carriers wage a price war and continue to add value to existing plans.
Not only are carriers and consumers quickly migrating away from the traditional subsidy model in favor of installment plans, service prices are also coming down in a big way. However, the largest carrier isn't caving in to competitive pressures as readily as its smaller rivals.
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