Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First
A new Verizon Communications Inc. rewards program, "Verizon Up", provides credits that wireless subscribers can use for concert tickets, movie premieres and phone upgrades.
But it comes with a catch: Customers must give the carrier access to their web-browsing history, app usage and location data, which Verizon says it uses to personalize the rewards and deliver targeted advertising as its customers browse the web.
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