Verizon pumps up prepaid plans [telecom]

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To keep pace with the increasingly competitive prepaid space, Verizon doles out more data per buck.

by Scott Webster

For Verizon, it's time to get competitive on prepaid.

The carrier announced changes to its prepaid plans on Thursday in an effort to keep up with competing carrier offerings. The upshot: Verizon customers on these plans get more data for their money than they did before.

As customers seek better and lower-priced rate plans, prepaid service providers are becoming increasingly more attractive. Companies are routinely adding more data and features in hopes of retaining current subscribers or luring new ones.