Verizon promotion of new plans on Twitter goes horribly wrong [telecom]

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by Eli Blumenthal

Following Wednesday's announcement of new data plans and higher prices Verizon took the logical next step of trying to advertise its latest offers.

The nation's largest wireless carrier brought in celebrities like LeBron James, Jamie Foxx and Selena Gomez for short video spots to be shared on social platforms like Snapchat and Twitter. On Thursday, the company also bought the #IGotVerizon trending topic on Twitter in a bid to raise awareness.