Verizon and AT&T are losing face with customers, experts say [telecom]

Both companies recently experienced drops in 'value perception'

By Abigail Elise

Customers are losing faith in Verizon and AT&T, according to Brand Index, an analytics and intelligence firm based in London. Consumer surveys and interviews conducted by the company found that both telecommunications giants experienced "significant value perception" declines during the past 30 to 60 days.

"Since Christmas, Verizon Wireless consumer value perception moved to its lowest point in at least six years, while AT&T has been declining steadily since early December to fall behind the other three in this key consumer metric," Brand Index CEO Ted Marzilli said last week.

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