Basics The Social Network as a Career Safety Net
By SARAH JANE TRIBBLE The New York Times August 14, 2008
IF you have avoided social-networking sites like LinkedIn and Facebook with the excuse that they are the domain of desperate job hunters or attention-seeking teenagers, it's time to reconsider.
In a world of economic instability and corporate upheaval, savvy professionals like the technology consultant Josh So epitomize the benefits of brushing up your online image and keeping it polished.
When Mr. So, a 32-year-old from Dublin, Calif., learned he had 45 days to find a new job before his company eliminated his division, he turned to friends online.
Within hours of updating his job status on the social-networking site LinkedIn, Mr. So won four job interviews through his contacts there. Within a week, two of the interviews resulted in offers. And within less than a month, his employer counteroffered with a position in another division and a $25,000 bump in his annual salary.
The old business adage that it's not what you know but who you know takes a twist in the Internet era: it's what you know about social-networking sites that can get you ahead.