The Ad-Averse: Finicky and Opinionated

By ALEX MINDLIN

The online marketing research firm Intelliseek released data last week suggesting that so-called ad-skippers -- those who avoid ads on TV or the Internet, either by installing pop-up blockers, by recording shows and skipping the spots or by changing channels when commercials come on -- behave differently in other ways as well.

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Monty Solomon
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