The Ad-Averse: Finicky and Opinionated
By ALEX MINDLIN
The online marketing research firm Intelliseek released data last week suggesting that so-called ad-skippers -- those who avoid ads on TV or the Internet, either by installing pop-up blockers, by recording shows and skipping the spots or by changing channels when commercials come on -- behave differently in other ways as well.
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Posted 5 years ago by Monty Solomon in General Telecommunications Forum
